Ready for the second serie of Matchbox covers from the first scrapbook? I'd like to start with this lovely Dutch milk maid made from round and half cheeses. A simple, strong design. The black background and fact that she has no arms gives the image a slightly dark twist. The Dutch phrase encourages the reader not to be frugal with cheese.
More designs shown below. Proceed!
(And click here to read the introduction and first post of the matchbox scrapbook series).
Matchbox covers are not necessarily brand advertisements, they can also be used to promote a product. This Dutch cover is obviously about eggs but the phrase is a bit more cryptic. It translates into something like 'Good morning, but with an egg'.
I've posted this Belgian cigarette cover Tigra for my art pal Erik Kriek. The tiger lady plays a leading role as the female counterpart of Gutsman 'the masked defender of male inadequacy', in Erik's wonderful (wordless) comic series. You can buy those comics right here.
These designs are just three of the many covers Dutch distillery brand Bols had made to promote Bols' alcoholic beverages such as genevers, brandy's and liqueurs. The last design, with the blue background and the green 'Oude Hartevelt' bottle, reminds me of Cassandre's famous Nicolas poster.