Thursday, April 9, 2009

Matchbox scrapbook #1-3

At first I didn't know whether to like or dislike the Heineken character. I found the bulky shape of the legs a nice contrast to the fluent round forms of the foam and the coaster. But the thin outlines of the foam drops bugged me visually, it's an unnecessary extra. And is the eye an eye or is it a drop of beer which can also be seen as an eye? Why did the designer use more than one perspective angle? And that 'realistic' drop on the glass bites the other graphic shapes. The mix of drawing styles almost turned me into a design purist but... I find the awkwardness of the character too appealing for that to happen. In the end I like this Heineken man for all its 'character flaws'.

I hereby present the rest of the last serie of the first scrapbook. Coming up soon: covers from my second scrapbook with beaut's from Japan, India, Belgium and other exotic places. But first Easter. Enjoy your weekend, people!

(Oy, what's all this about? Read the introduction of the matchbox serie here and the second post of covers here).

Above two examples of race cycling covers. Clean designs with a newspaper feel and a great spirit of the time, just like the celebrity matchbox covers. Rick van Looy (1933) was a popular Belgian cyclist and won 493 races, including the world championships in 1960 an 1961. Benoni Beheyt (1940), also from Belgian descent, was a talented racer but only competed for six years. He's famous for winning the world championships in 1963 from Rick van Looy. Van Looy and Beheyt were not exactly friends. Word goes Van Looy even thwarted Beheyt's cycling career.

This scrapbook contained a whole set of these Primus household appliances ads. That Primus type is wonderful, I love those 'straight' handwritten fonts.

This Edelweiss cover is a special post for my pal ('Mose') Peter, an edelweiss admirer. (Peter, I've posted it, now stop sending me letters and emails!)

Just like the Edelweiss cover this 'Orange on top' matchbox design is made out of just two contrast colours. But the designs are also each other's opposites; the Edelweiss cover whispers with a soft voice, Oranje Boven is bold and calls its message out loud. The only thing is, I can't tell what the message exactly is. Edelweiss could be an old advertisement for this Swiss airline but I'm still in the dark about the blue and orange tree. A long forgotten fan club of the Dutch royal house?


  1. Vereniging Nederlands Fabrikaat - Oranje Boven,1940.
    The message is so bold it could have you killed.

    Solo Match Works is alive and not well in Czechia.
    They still make "scissors" and "three keys" brand matches.
    The Edelweiss is probably just Edelweiss:
    "Our highest assurance of the goodness of Providence seems to me to rest in the flowers. All other things, our powers, our desires, our food, are all really necessary for our existence in the first instance. But this rose is an extra. Its smell and its colour are an embellishment of life, not a condition of it. It is only goodness which gives extras, and so I say again that we have much to hope from the flowers.”

    Sherlock Holmes, The Naval Treaty

    Toedeloe, P.