Sunday, January 2, 2011

Matchbox Scrapbook #4

Here's another Matchbox post, dear readers. This time I will focus on the most remarkable covers of book #4. It's not the best example of my collection though. It holds a number of series that are not that interesting to share, like a selection of flags or traffic signs or (really) badly drawn illustrations of supermarket bargains. It's a rather empty book as well, this one. It looks unfinished and could be one of the last books the original owner's put together. But not to worry, there's still a lot of Matchbox cover greatness to share for the future.

(First cover, above) A portrait of Captain Matthew Webb, the first recorded person to cross the English Channel in 1875; in 22 hours he swam from Dover to Calais. After that Webb continued doing (other) stunts, became a professional swimmer, licensed his name for merchandising, wrote a book called 'The Art Of Swimming' and had a brand of matches named after him. He died in 1883 attempting to swim through the whirlpool rapids below Niagara Falls.

This funny vehicle is an old-fashioned Dutch 'shop on wheels' (a dairy car, in this case) of the SRV, which stands for 'Samen Rationeel Verkopen' that can be translated into something like 'selling smart together'. Later the SRV claimed their name wasn't based on a merger between two enterprises but that it stood for the word 'service' -if you took the first three consonants of the word, that is. The SRV called it quits in 1995, but shops on wheels can still be found in places where supermarkets are not around the corner.

I remember when these drove around in my neighbourhood when I was a kid (granny Femke sez). I also recall the silly tune of the SRV commercial, sung by the Cocktail Trio, which went something like 'Long live the man of the S-R-V, hip hip hip hooray' but than, of course, in Dutch. An example of the TV commercial can be found right here.

Some ladies give 'Ploc' detergent a thumbs up...

...while others prefer to spend their money on 'Plic'. (The artist of the 'Ploc' cover gave the woman in the illustration a flat head; I keep reading that red rectangle behind her as an odd shaped hat).

Above and below; Croatian(?) covers with birds in a 'nature meets atomic graphics' setting. We're looking at a Golden Oriole, above, and a Great Tit, below. Just so you know.

Some great American covers.

1 comment:

  1. Yes Croatian covers. :-) Back then Yugoslavia. I had some of those matchboxes. Love your work btw.